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Marketing Every Small Software Company Should Be Doing
So you know where I’m coming from, here are the top 9 types of marketing I believe virtually every small software company should be doing: Pay-per-click advertisements (Google ads) Public relations...
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Marketing Changes for the Recession
MarketingSherpa just released a chart showing the changes companies are making in their marketing tactics because of the economy. They did their survey at the end of September, which is before the...
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Wondering What Web 2.0 Marketing Includes?
If you have been hearing a lot about Web 2.0 marketing, and are wondering what that means, take a look at this chart from MarketingSherpa. I don’t agree that online news distribution is Web 2.0, but...
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3 Easy Ways to Start Web 2.0 Marketing
I talk to a lot of people who have heard that they need to do “Web 2.0 marketing” but have no idea what that involves or how they would begin doing it. Here are 3 simple starting points: 1. Go find 3...
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